Wednesday, August 27, 2008

Newest Million DJ March Performer: Serius Jones

Known for his magnetic personality, witty realism, incredible wordplay and distinctive voice, Serius Jones is planting his seed in the music industry. The New Jersey born emcee is set to unleash his distinctive sound onto the world. His repertoire includes obliterating unsuspecting victims in lyrical battles and cultivating ground-breaking music. After twelve consecutive victories, Jones captured The Fight Klub’s 2005 Battle Championship and cash purse by defeating the reigning Fight Klub champ. This was a wake up call to the new generation of emcees, and to the music industry as a whole.

Serius discovered the power of his words and true talent for captivating a crowd while huddled in playful neighborhood ciphers. After entering a freestyle battle as a dare, Jones caught the eye of now multi-platinum producer Needlz, who noted the young emcee’s insatiable passion, broad appeal, and unparalleled charisma. Needlz decided to support Serius’ talent with production resources, however, on a cold Harlem night Jones was arrested and incarcerated on weapons charges, temporarily derailing his plans for success.

He was officially signed to Disturbing Tha Peace/ Def Jam Recordings in January 2007 with a multi-million dollar contract and continued building his vision day by day, as his fan-base expands within the “Life Is Serius” movement. Serius has since recorded over 100 songs for his debut release “Life Is Serius,” an epic journey through his vigorous life. Grammy Award winning recording artist and founder of DTP, Ludacris along with executives Chaka Zulu and Jeff Dixon were unable to catapult the dynamic talent of the young emcee. "I feel that Serius is capable of changing the game as we know it," said Chaka. "He is battle-proven, but not limited to being a battle rapper. His approach to Hip Hop is refreshing and challenging, and it's no holds barred. '07 is gonna be serious for Hip Hop... pun intended." With the completion of King Me: The Official Street Album, and battle stripes under his moniker, “Mister Uptop” was ready to bring his music to the national front. When DTP severed ties with its long partnered label DefJam along with other complications Serius' national release was delayed. Determined to share his story with the world, Serius wrote and directed his own epic "Motion Picture" depicting the rise of the young rapstar from a gifted child, recorded a sountrack and also is releasing his own independent project Serius Bizness.. According to Serius "Overcoming obstacles and winning regardless of the greatest challenges life throws at you is what makes a real champion." Chuuch!

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